Connected Cameras
General Motors — Product and Visual Design (2022–2024)
Designing a connected experience across multiple brands and devices. Allowing the user to monitor their vehicle from the convenience of their mobile phone, just like they can do with their home.
Project Overview
Goal: Create an in-vehicle camera infrastructure that supports driver-facing and road-facing video capture for safety, creating peace of mind for the user. Balancing user privacy, transparency, and seamless interaction to make users feel confident and in control of their vehicle’s camera system.
Outcome: Connected Cameras is set to launch in model year 2025 Chevy Tahoe and Suburban. When launched Connected Cameras will increase revenue for GM subscription services and increase consumer satisfaction.
My Role & Ownership
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Led visual and product design
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Collaborated with engineering, legal/privacy teams, and cross-functional stakeholders
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Delivered high fidelity mock ups and detailed implementation specifications to software teams
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Leveraged the Design System to create a cohesive experience
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Partnered with global naming counsel to name product features
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Validated the experience and design on target hardware. Partnering with software teams to update and bugs.
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Partnered with user research to run usability testing
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Partnered with the iconography team to create icons and run testing
Context & Challenge
As vehicles become more sophisticated, they’re increasingly equipped with internal and external cameras. These cameras offer huge benefits — from detecting unsafe driving habits, improving safety systems, to enabling advanced driver assistance features. But we found they also raise significant trust and privacy concerns. Many users are wary of vehicle cameras, main questions being:
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Who is being recorded?
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When is the camera on vs off?
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How is the video data used, stored, or shared?
Internally, GM needed a design solution that would:
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Clearly communicate what the camera system does (why it's there and what it's capable of).
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Give users control over activation, recording, and data sharing.
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Establish a transparent experience that aligns with legal/privacy compliance.
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Ensure the UI works in real driving scenarios (glanceable, minimal distraction designs).
At the same time, engineering and product teams needed to support:
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Real-time camera states (on, off, recording)
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Consent flows at first use and potentially recurring confirmations
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User-facing live view
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Data retention policies and contextual explanations
Process
•Discovery & Alignment
•Concept & Research
•High-Fidelity Visuals
•Validation
•Discovery & Alignment
•Concept & Research
•High-Fidelity Visuals
•Validation
•Discovery & Alignment
•Concept & Research
•High-Fidelity Visuals
•Validation
•Discovery & Alignment
•Concept & Research
•High-Fidelity Visuals
•Validation
Discovery & Alignement
Concept & Research
High-Fedility Visuals
Validation
Connected Cameras was a first of it's kind application for General Motors. We had to create this product from scratch. To start we:
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Facilitated kick-off workshops with Development, Product Management, and Project Managers to unpack the Product Development Roadmap (PDR) and surface design opportunities, constraints and dependencies. Giving feedback where needed.
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Conducted benchmarking of existing home-camera and in-vehicle camera experiences to identify best practices, safety and usability risks. These included:
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Tesla Sentry Mode​
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Ford's Canopy System
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Ring Mobile App
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Arlo Mobile App
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Nest Mobile App
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Since we were creating this app from nothing, we had to do quite a bit of concepting and user research.
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Concepting:
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Worked with the Product Designer to figure out best layout for each page
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Worked with the Product Designer to create user flows and prototypes for onboarding, feature activation, and live feed views.
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Partnered with Global Naming Counsel to name each feature.
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Worked with the icon team to create new icons for each feature
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User Research:
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Conducted Research studies on:
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Icongraphy​
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Naming of feature
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Behavior of application
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We then took the feedback we gained from running our research studies to modify the app. These modifications included redoing icons, going back to Global Naming Counsel and reimagining certain user flows.
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*wireframes are recreations
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Delivered high-fidelity screens adapted to each brand’s identity (Cadillac, GMC, Buick, Chevrolet) while maintaining a unified experience architecture.
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Reviewed designs with design leadership to ensure it met leadership standards.
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Ensured layout, typography, and iconography all adhered to automotive-grade design and hardware constraints (infotainment latency, driver distraction).
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Attended demos and sprint planning of development team ensuring I was available for support during implementation.
*image sourced from web
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Led implementation reviews across all brands. Validating designs on physical hardware prototypes to confirm fidelity of design and user flows. Creating tickets when needed for Software to update bugs.
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Led design review sessions with product management on target hardware to get sign off on final product.
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Contributed to vehicle readiness reviews with executive leadership and directors ahead of the scheduled launch in 2025 (for the Chevrolet Suburban and Tahoe).
Solution
Connected Cameras
Connected Cameras was announced in 2023 to be launched in 2025. Connected Cameras is slated to launch in the Chevy Tahoe and Suburban. Creating an brand new experience for General Motors consumers.
Project Highlights
Final Experience Highlights:
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Experience was aligned across 4 different brands
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Cut down time on rework by running extensive reviews with software
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Excitement from users in regard to vehicle monitoring features
Video showing how Connected Cameras works
On-boarding Page
Landing Page